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The future of Digital Display Boards

  • 0
  • 13th May 2013

Advertising methods and techniques have gone through massive changes over the years. Ideas from traditional advertising have been supplemented with the latest technology using liquid crystal displays or LCDs. What is great about this type of display boards is that they are highly interactive and can present lots of information all at the same time. Today, more and more companies use these digital display boards for their campaigns as they have realized that they can do many things very well.

Lcd Digital Display Boards

In the past, advertisers’ main concern with display boards was changing their content. They often had trouble upgrading the information regularly as this required them to invest a lot of time, effort and money. With Lcd digital display boards, advertising content can be changed regularly without draining any resources. This is why digital display boards have become one of the most preferred forms of advertising.

With advanced technology LCD signage, customers find it very convenient to purchase goods. In restaurants, they can get a clear overview of what the food is before they place their orders. Customers are able to check out clothes with three-dimensional features in clothing shops. Businesses are even able to present different products all at once on the same display.

It is an undeniable fact that digital signage boards are becoming more popular. As a result, more and more advertising agencies are now focused on offering services that involve using this technology. According to studies, the use of digital displays has a lot of benefits. Many businesses that use them enjoy massive increases in revenue. Experts have determined that scrolling display boards with beautiful pictures and catchy taglines are great tools to capture consumers’ attention and lure them to buy products.

Unfortunately, digital display boards for advertising are more expensive than the traditional displays. Nevertheless, companies still prefer using these tools mainly because their benefits outweigh the drawbacks. In this era of globalization, extensive brand promotion through more sophisticated and innovative means has become crucial. This is because of the growing market competition. Every business should be willing to invest in effective advertising efforts to build their brand. This is why many businesses cannot ignore the fact that they will eventually end up using digital displays.

Digital display boards are easy to use. They work like advertising on television and allow marketers to upgrade promotional content any time. However, there are many ways that digital displays are expected to change in the future.

LCD digital diplay boards

What to Expect in the Future

Innovative uses of digital displays are being seen in airports these days. This is especially true in destinations where tourism is highly profitable. Advertisers use virtual assistant programs on the screen where a video is presented to give passengers important information about the local area. They run the video through a projector that makes it catchy, entertaining and educational. Advertisers see this as the start of more astounding breakthroughs. In the future, these features are expected to become more interactive where people can actually communicate with the virtual assistant.

The future of digital display boards will not only be seen in places like airports. Experts also foresee them coming in retail shops. Today, well-known brands are making use of large screen formats to convey messages to consumers. This method will stay for a long time as it can be a very effective way to attract customers. What makes digital displays more interesting to retail shops in the future is that they will be linked to the business’ point of sale. The digital display will soon be capable of showing customers suggestions such as accessories that match the clothes they are about to purchase. Advertisers believe that we will see this incredible feature in the very near future.

LCD display board advertsising

Another upgrade to watch out for in the digital signage industry is integration with street security. In the future, digital displays placed on lamppost on side streets will not just promote products and brands. They will soon be equipped with microphones and cameras to record events happening every day on the streets. They can help sense floods, gun shots and other civic problems. This means that there is more to digital displays than just advertising.

All these possible advancements in digital display features may seem difficult to imagine, but experts are actually looking into them now. Digital displays have a good future ahead of them as they will stay for good and keep on upgrading.

Floorstanding LCD digital diplays

 

Please contact us here to discuss Or you could give us a call on 01462 672 000

 

Point-of-Sale and Graphic Display Systems in both standard and customised formats and sizes. Our range of Retail Display Stands is designed to enable retailers to get their products and services noticed on all levels, whatever the retail environment.

With the right graphic message our products are an eyecatching, cost effective method of achieving increased sales.

+Danny Chard

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