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Successful Retailers have Five things in Common

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  • 11th July 2014

Whether you are a small mom-and-pop retail store or a large In-store and online retailer, it’s important to know what it takes to be successful with your retail business. While every retail business may vary, such as what they sell or who their target market is, there are certain key components that every successful retailer has in common.

Successful retail business

Retail Live’s And Die’s By Customer Satisfaction

No matter how great of a product you offer or how niche your market is, none of that will matter if you can’t attract new customers and keep existing ones. Dealing with customers can be one of the biggest challenges when it comes to running a successful retail business. In many cases, you may have a customer who is very difficult to deal with or that simply is unsatisfied with the service or product that you provide. However, it should always be your priority to do your best to ensure their satisfaction. In today’s technology-driven world, people can easily look online to find out about your business and the type of service that you provide. Therefore, if you have a lot of negative feedback out there that demonstrates that you don’t care about your customers, you can bet that other potential customers will find this.

Retailers that are successful find a way to satisfy their customers, while those that fail typically do so because of their unwillingness to compromise. If you want to avoid falling into the latter category, be sure that your customers are pleased with your product and service, and be willing to go to the extra mile to guarantee it. Develop a strategy to deal with “serial” complainers, yes they exist and you have probably met some, but having a strategy in place keeps the business singing from the same hymn sheet.

Your Business Is Only As Good As Its Weakest Link

If you ever played sports growing up, or simply spent time around an athletic team, you’ve likely heard that a team is only as good as its weakest link. The same philosophy can be said in the retail industry, which is why it’s vital that every member of your team is a valuable asset to your businesses growth. It’s unlikely that you’ll find employees that care about your company as much as you do, but it’s your responsibility to make them care enough to ensure that they give their all on a daily basis. If your company has a certain individual who is falling behind in what they offer to the team, that doesn’t mean that you should fire them right away. Instead, successful retail owners will find a way to help the person and make them better in the areas that they are lacking. Face it, everyone on the team can likely improve at something, which might also include you, and it’s easier to fix issues with an existing employee rather than trying to bring in a new one.

Precision Is Key

Successful retailers know that there is no such thing as, “too much precision.” As a matter of fact, many business owners are the type that scrutinize every detail and look over everything with a fine-tooth comb. Whether it is the way you ship items, your process for inventorying goods, or even setting the schedule for your employees, it’s vital that you are precise in everything you do. There is very little room for errors in the business world, so it’s important that you limit them from happening as much as possible. The more detailed you are, the better you’ll be at catching things the average person wouldn’t.

Know Your Competition

Keeping in mind the insight from the preceding paragraph, keep in mind that your competition may not be as precise as you are. As a matter of fact, it should be your goal to make sure that they aren’t as detailed as you are, which will help you be more successful and gain more of the market you are hoping to attract. But even if you are not looking to crush your competition, it doesn’t hurt to still know what they are doing and how they are doing it. If your competition is trying something new and it works for them, consider how you can do something similar in hopes of benefiting your retail business. On the other hand, if your competition is doing something wrong and it’s obvious to you, then you should look to avoid the same mistakes as best possible. Successful retailers keep up with their competition nearly as much as they do with their own business. In doing so, they know exactly what to expect in their market.

Keep SMART Goals

SMART goals are incredibly beneficial for any business. These goals are those that are: Specific, Measurable, Attainable, Realistic and Timely. Successful retailers set up SMART goals for themselves because it gives them an outline that they can follow on a day-to-day basis. In the event that a company wants to implement something new, they can use SMART goals to determine whether or not they are good for the business. Furthermore, SMART goals help employees know exactly what your company is trying to achieve, which will make them more eager to be part of the equation. That is, as long as you value them like suggested earlier.

There is no guarantee that a retail business is going to succeed. However, if a business wants to limit the chances of it’s failure, then it should follow in the same steps of those that have already succeeded. The five keys here are some of the most common ways that successful retailers go about their operations. So if you want to ensure that you have similar success, see how you can implement these suggestions into your business as well.


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Danny Chard is the Managing Director of Assigns Point-of-Sale and Graphic Display Systems in both standard and customised formats and sizes. Our range of Graphic Displays are designed to enable retailers to get their products and services noticed on all levels, whatever the retail environment.

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