× CLOSE

Include VAT?

Value Added Tax (VAT) is levied on the sale of goods or services by UK businesses and is charged on goods at different levels. The current standard rate of 20% applies to most items. VAT is collected on behalf of HM Revenue & Customs by companies.
Find out more at https://www.gov.uk/browse/tax/vat

POS Case Study: Samsung Gets it Done

  • 0
  • 18th October 2013
Samsung-Point-of-Sale

Samsung has come out swinging and surpassed Apple as the top Smartphone manufacturer and their cell phone sales are through the roof because Samsung gets it done when it comes to marketing.

Point-of-Sale Marketing

Their highly refined marketing approach presents a clear case for using determination and imagination in advertising. With their hard hitting point of sale retail marketing techniques, Samsung is getting more of the buzz and winning more of the business. Smart competitors would do well to make a case study of the Samsung path to success.

Notice how Samsung has incorporated fresh and innovative ideas on how to approach the consumer. They shake up the marketplace and get the prospect emotionally engaged in the buying proposition. Samsung is reaping the benefits of their bold advertising techniques, eclectic campaigns and outrageous product statements. Consumers look twice and buy the brand with confidence.

Samsung Point-of-Sale

Samsung has mastered the art of presenting POS enticements to the consumer that get attention, create interaction and turn prospects into profits more often.

They have earned their strong position in the marketplace the old fashioned way. They worked for it. Samsung pushed hard to reach the consumer with “The Next Big Thing” campaign and their compelling approach leaves other prominent retailers appearing lackluster by comparison.

Samsung uses modern and creative window displays to get the attention of consumers and bring them in. Their “Time Machine” advertisements that are in the marketplace now are conversation pieces that can hold the attention of the prospect longer by promoting intense consumer interaction.

Samsung is able to propel the demand for their devices by teaming up with Foursquare to deliver your life in full color, right before your eyes. Using individual content from Foursquare, The Time Machine draws the consumer in with familiar images and incorporates more emotion into the buying experience. Consumers watch, hypnotized as their history unfolds before them. They come away refreshed with some recommendations on “The Next Big Thing.”

Their use of digital displays promotes sales with engaging technology. Samsung creates an alluring temptation for consumers to be part of their lifestyle. For the customer, Samsung delivers an emotional buying experience where the purchaser is drawn to a brand based on feelings as much as facts.

With advertising gold like their “Taking on Goliath” campaign, Samsung identifies with the purchaser and reaches them in a way others have missed.

Samsung Point-of-Sale Display

Another tactic that drives customer engagement, Samsung uses their Paragon Display. Available in many of their stores as a way to educate the consumer about their products without boring them to tears, consumers are given an entertaining story around the devices that makes them feel more informed and more empowered to make an intelligent decision about their purchase.

When consumers are confident that they understand the product features and benefits, cost becomes secondary to desire. Samsung has found that the more consumers know about the technology and understand the capabilities of their devices and appliances, the more they are willing to pay to own the experience.

That was the purpose of Samsung’s Useless Auction last spring. Touting their new seven inch Tab2 310 as the ultimate in electronics, Samsung dared to say their device makes all other technology useless.

The television, telephone, cell phone, laptop, camera and video camera are all useless devices when compared to the Tab2 so why not auction off that junk for a chance to win a Tab2?

In a feat of marketing genius, Samsung presents this ad that connects to a microsite where one can place the lowest bid on a useless item and be entered to win their ultimate device. Brilliant.

Samsung has expanded their exposure by going where the public goes to deliver their product information. Over the summer, touting the Galaxy S III, Samsung had 3D Sensor Games installed in select theaters. This technology is able to detect audience movements in their seats and those movements will propel the motions of the game.

Going big and going straight to the bank, Samsung takes a swipe at Apple with their irreverent “iChanged” campaign and their Galaxy S4 is flying off the shelves. Samsung is indeed taking on Goliath with a few well placed smooth marketing stones that hit the mark.


Point-of-Sale Display News

Versatile Point-of-Sale Displays to Increase Sales

Frugal customers may come into your shop with a list, but that doesn’t mean you can’t persuade them to buy something extra. If you rely on shelve displays in aisles, you can lose the opportunity to market those visitors who come in, grab an item, and leave – without once going down that aisle!

Read More


Digital Point-of-sale (POS) for in store Retailers

The old days are over welcome to the New Age of Digital Point-of-Sale. With the advancement in technology, the things that were unpredictable and difficult to chose are now more precise and accurate. The technology arena is hotting up.

The emergence of technology, especially Smartphones apps, has broadened the concept of easiness. The Smartphone technology is not merely for game app or G-technology instead well-known users are availing the maximum benefit out of it like assistance in buying products. Let’s pull over the curtain to make visible to readers and the curious audience that it’s a “Digital POS System”. Such an advanced system has unveiled the way to no-problem destination.

Read More


Point-of-Sale Business Banner Signs: The Right Way

Graphic display banners can serve several purposes for your business. Banners can guide the consumer in a specific direction when it comes to purchasing and selling to customers. We all know that first impressions are crucial to a business, especially if the business is new. It is the graphics and colours you put on your advertising banner that gives the consumer that great first impression. This is why it is so important to invest in banners that display a lot of character.

Read More


Danny Chard is the Managing Director of Assigns Point-of-Sale and Graphic Display Systems


Enter your email for the latest news and offers