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Point-of-Sale Business Banner Signs: The Right Way

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  • 31st August 2013

Graphic display banners can serve several purposes for your business. Banners can guide the consumer in a specific direction when it comes to purchasing and selling to customers. We all know that first impressions are crucial to a business, especially if the business is new. It is the graphics and colours you put on your advertising banner that gives the consumer that great first impression. This is why it is so important to invest in banners that display a lot of character.

Business Banner Displays, Signs

Were you aware that most consumers learn about new businesses by walking or driving by them? What really grabs their attention is the vinyl banner displayed outside on the premises of the business. The next most common way people find out about new businesses is through the recommendation of other people, or just simply by word of mouth. Internet advertising and newspapers are common ways to find out about a business, and to a lesser extent, hearing about a business on the radio is another way to promote the business. Overall, nothing is going to beat a prominent banner that grabs the attention of a consumer passing by.

For all businesses, no matter how big or small, a banner is a valuable tool for advertising. Having banners promotes consumer awareness whether you intend to promote a special event, product or service. Signage is known to persuade customers to make a purchase, change their purchasing decision and promote more brand recognition and equity.

Business Banner Signs - Assigns

Another great aspect of investing in banners for the business is that it is relatively inexpensive, especially when you compare banner costs to the cost of advertising on the television, radio or in the newspapers. Even when going through economic slumps, your advertising is just as important as ever. Advertising with banners will keep your businesses name and recognition in front of the consumer. This helps the business maintain an advantage over the long-term versus your competition.

Having effective banners can influence a consumer who is trying to make up their mind about which business to choose. By having an effective banner displayed, you might sway the consumer to use your business or switch from another business to yours. Once you hook them in, it is your job to offer exceptional products and services as well as value and excellent customer service to keep their business.

A good banner and sign company will bring your business ideas to life. However, unless you are experienced with marketing concepts and how to effectively draw the customers in to use your business, always listen to what the banner company has to say about making your banner the best. They have the proper experience with what colors, graphics and text to use that will give you the best advantage for drawing in the attention of the customer. Banners and signage can really go a long way to boost your brand and business name which translates into sales.


POS Business Banner Signs

Poster Clip Business Banner System

Designed to be suspended from either a wall or ceiling for promotional or directional information.

Poster Clip Banner System - Assigns

A set comprises:
– Two lengths of snap frame profile
– Two plastic end caps per length
– Two hanging tabs fitted to upper length
– Non-slip foam strip inside each length
– Colours: Silver
– Sizes: 210mm, 300mm, 420mm, 500mm, 600mm, 700mm, 850mm, 1000mm, 1200mm, 1500mm


Business Banner Suspender System

Ideal for suspending large banners and posters in shop windows or from high ceilings.

Banner Suspender Sign - Assigns

A set comprises:
– Two lengths of special aluminium extrusion
– Two end caps per length
– Hanging tabs (qnty relates to length)
– Poster grippers (qnty relates to length)
– Colours: Silver
– Sizes: Made to order (any size up to 3m long)


Pop Up Roller Banner Sign

Simple, effective, portable advertising. Available in several widths, both single or double sided, and is supplied with its own carrying bag.

Business Pop Up Banner Sign - Assigns

Our top quality roller banners make an instant statement and are great for conferences and shows. The banners are lightweight, stay flat when unrolled and the units are supplied with a special padded carrier bag.

Our standard size is 850mm x 2000mm standard banner size


Point-of-Sale (POS) Display News

Point-of-Sale (POS) Displays : Tips to increasing sales

All businesses have the same goal, which is to achieve the maximum amount of profit. Channeling the customer through the premesis without them even realising. Department stores, supermarkets, Casino’s employ phsycologists to look at every aspect of the customers journey to maximise sales.

As an SME you more then likely do not have this luxury, so how can you in simple real terms boost those all important sales

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Point-of-Sale Retail Glossary

Backorder– Refers to a customer order that is not currently filled but is kept in the open orders queue for when the order becomes available

Big Box Store – This type of store is sometimes referred to as a superstore, megastore or supercenter. It is large retail establishment with a layout similar to a massive square when view aerially. It is physically large store that features a few thousand square feet of floor area.

Black Friday – This falls on the Friday after U.S. Thanksgiving and is the busiest shopping day of the year. It is regarded as the beginning of the Christmas shopping season. Promotional sales are often offered by major retailers to kick off the Christmas season.

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Danny Chard is the Managing Director of Assigns Point-of-Sale and Graphic Display Systems

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