Window displays are the first thing a customer sees when walking by your store. You want a display that will grab their attention and compel them to enter the store. Business owners don’t put as much effort into their window displays as they should to attract customers. A dull, boring window with dusty items that have been sitting for a year could be discouraging customers from entering the shop.
Instead of tossing a few of your sale items into the window, have a theme. The best themes are centred around the nearing holiday season. If Halloween is coming, consider a witch theme. If there’s no holiday, there are still seasonal themes that can be considered. Spring is the perfect time to do some spring cleaning on that old window display and add some personality and flair to the window.
Be bold and creative. This is especially helpful in a display that showcases small items. Bold colours and large shapes can help accentuate small things like jewellery. A large swatch of bright, bold colour can attract the customer to come closer to see the tiny items, or even better they will come inside to see what the store offers.
The best displays are ones that dazzle us and take us by surprise. Anyone can have a mannequin wearing clothing in their clothing store window, or a display of footballs in their sports store window. A little creativity and imagination will be rewarded with surprised customers. People will stand outside staring at the window with delight, awe or a combination of emotions. They will want to come in and talk to the owner of a store that came up with that idea. Customers are attracted to creativity and individual thinking.
Overhead lights or one spotlight to illuminate the entire display window is not enough. When coming up with your creative idea, don’t disappoint with inferior lighting. A fantastic idea should be lit with fantastic lighting. You might also consider coloured lights if it follows your theme or idea. It could help set off a whimsical theme to have one purple or blue light tinting the entire display. Don’t overdo it by having only coloured lights. The display should be well lit for customers to enjoy.
You have a whole new shipment of products in and want to show your customers what you have to offer them. It can be tempting to want to show it all in the front window to attract customers. Cluttered windows are distracting. Customers won’t see anything at all because there is too much to distract the eye. Show one or two of your best items to take advantage of the window display space. It’s more dramatic to have one show-stopping piece highlighted.
Even if you have created an amazing work of art that you are inordinately proud of, you can’t leave that one display out for the next year. It’s essential that the display be changed regularly. It will bring customers by to see what you’ve come up with next. You don’t have to make major changes every week but once a month add in or change out some pieces. Every few months, the display should be changed out completely for a new one.
Assigns Point-of-Sale and Graphic Display Systems in both standard and customised formats and sizes. Our range of retail display units are designed to enable retailers to get their products and services noticed on all levels, whatever the retail environment.
Unit 21 Jubilee Trade Centre
Tel: 01462 672000
Fax: 01462 672001
E-mail: [email protected]