The benefits of using well-designed signs for advertising are well known by designers of retail display systems. Attractive retail display signs can pique interest; tempting customers into retail premises and encouraging them to look at products they might not have previously considered buying.
Forecourt and pavement signs are a form of signage sometimes overlooked by retailers, yet such signs can play an important role in the promotion of a business, and they encourage customers to enter to see what is inside a store.
One of the major benefits of forecourt and pavement signs is the obviously visible location where they are placed. Signs that are placed correctly can do a great deal to draw in customers with forecourt and pavement signs being placed a short distance away from the store, so they are more likely to catch the eye of people walking by, or even drivers and passengers in vehicles driving past. The challenge for those designing such retail display signs is to make these signs as intriguing and informative as possible, encouraging those passers-by to take a closer look.
Colourful pavement signs can increase the prominence of a store on the high street. It is also particularly valuable for stores that are located off the main street that can struggle to be noticed. A strategically placed sign can let potential customers know a particular store is nearby, and, if appropriate, point the way to it. Even on the high street, stores can struggle with increasing their visibility. With so many stores competing for trade, it is easy for some less appealing or attractive shops to be overlooked. That is why this type of sign is a valuable tool for letting customers know you are there.
The low down position – out of eye line – and the small size of pavement signs may not appear an advantage, but, in fact, the opposite is true. When walking along a busy street, pedestrians do tend to look downwards. Pavement signs need to be placed where they will be most likely to catch the eye of passers-by. Potential customers will see the signs, read them (perhaps not consciously) and will be more likely to remember the store, and consider taking a closer look.
Another major advantage of these type of forecourt signs is their versatility. At Assigns, we have a wide range of retail display systems and products on offer, with styles to suit different types of businesses and variable sizes depending on your messaging and available space. They are also easy to change, reflecting the current bargains, new stock or any other information you wish to convey.
Effective advertising needs to make the most of the space that is available for the purpose. Shop front, window displays, and in-store signage, all play a key role in attracting customers and increasing sales, but failing to use the pavement or forecourt is a missed opportunity.