Everything Everywhere were consolidating their T-Mobile and Orange brands to become EE, and were refitting all their stores in-line with their new branding.
We were asked to develop a lightbox that would look like the 46” Digital Screens they were planning to use in the newly regenerated stores, to give the impression that the stores were fitted entirely with digital screens. Our lightboxes were hung from a bespoke bracket, away from the wall, just like the screens and blended in perfectly in the stores.
Our approach and process with the T-Mobile customisation project:
- Edgelit LED Lightboxes with black powder coated frames
- Designed to look like digital display screens
- A total of 1,389 Lightboxes were supplied