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Choosing the Wrong A-Board could be Bad for Business

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  • 10th April 2014

Marketing tools and promotional efforts are essential for any business seeking to create new business opportunities, build a larger and more robust customer base or pool of clients and to ensure continued financial success. A-boards provide a cost-effective way to improve your visibility, draw attention to special promotions and deals that may attract those passing by your location. Making use of a poorly designed A-board, setting up signs that may impede the flow of foot traffic or impair visibility or create other inconveniences for the potential customers that you are attempting to attract could end up costing you far more than you might realize.

A-Boards , Pavement & Forecourt Signs - Assigns

Printed Signs Are a Powerful Marketing Tool

Even with the abundance of online and digital advertising methods that have been seen in recent years, there is still no substitute for printed signs and media. Stores, shopfronts and businesses that fail to draw attention to themselves and create a higher profile may find that countless business opportunities and potential customers could be literally passing them by. With options ranging from chalk boards and a-signs to brochure stands and digital LCD displays, Assigns can provide you with the resources and professional marketing tools needed to boost sales and increase revenue.

Poorly Chosen Signs Can be a Serious Liability

Poorly selected signs and marketing efforts that have been ineffectively deployed or setup could be a far more serious issue than you might realize. Inconveniencing foot traffic, crowding walkways and creating obstacles for those who suffer from mobility impairments can upset and even antagonize the very customers that you are seeking to attract. In some cases, poorly deployed a-signs and marketing materials may even create a legal issue, resulting in any number of problems that your business may not be able to afford. Ensuring that your printed media has been professionally created and properly set up is never a concern that should be discounted.

 a-boards on pavements

Effective Marketing for Effective Results

Shops and locations that have only a limited storefront or pavement area to make use of can benefit tremendously from selecting the right signs and promotional items. Assigns can work with you to ensure that your marketing efforts have access to any and all needed resources and that your storefront advertising is able to have the intended effect. The right marketing resources are essential for ensuring that your business is able be effectively promoted without causing an inconvenience to those passing by.

A-boards Provide a Versatile Solution for Increasing Your Profile

Unlike shopfront signs, marquees and other fixed installations, A-boards can be easily stored and quickly deployed when not in use. Freeing up pavement space from walkways during peak traffic hours to ensure pedestrians are not being inconvenienced by your promotional efforts. When used appropriately, A-boards can provide you with a versatile and cost-effective way to draw attention to your business, advertise specials and promotional deals and catch the eye of the potential customers needed to enjoy increased revenue and financial success without the backlash and irritation that can be expected should your sign become an obstacle for foot traffic.

Quality A-board signs

Selecting the Marketing Tool That Best Fits Your Needs

A-boards, along with other professionally created and effectively utilized marketing tools can do wonder to help ensure your business is able to get noticed within a crowded marketplace and enjoy greater financial success and growth. The assistance that Assigns is able to offer will help ensure that you are able to select the right tools and resources and minimize the risks and issues that are so common with poorly utilized A-boards or marketing efforts that fail to consider the limitations of your space and environment.

Assessing the Total Costs of Ineffective Marketing

A-boards that are being used in spaces that are too small to accommodate them, poor quality marketing materials and promotional efforts that may be less than professional can quickly become a major liability. In addition to the investment made in poor quality marketing materials and promotional tools that are not being used effectively, the lost business opportunities that are often seen when signs and a-boards create an inconvenience for foot traffic and pedestrians can be considerable. Failing to adhere to ordinances and regulations governing the use of promotional materials in paved areas and walkways could even find your business faced with legal fees and costly fines.


Cost-Effective Marketing Provides a Greater Value

Spending too much on promotional materials and marketing resources can have quite an impact on your overhead and cost of operation. Assigns offers marketing resources that will be able to fit any budget, and can help you to select the signs, display options and promotional option needed to ensure superior results. When it comes to effectively catching the eye of those that pass by, finding and attracting new customers and creating future business opportunities, it pays to do business with the best.

Danny Chard is the Managing Director of Assigns Point-of-Sale and Graphic Display Systems in both standard and customised formats and sizes. Our range of Retail Display Stands is designed to enable retailers to get their products and services noticed on all levels, whatever the retail environment.

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