Stone Traders Asked to Assist with Clutter
A “polite” letter was sent to the stone traders in Staffordshire to prevent cluttering of the streets. The town has been compared to war-torn Beirut as a result of the many A-boards along with old advertisements and such that clutter the sidewalks.
A subcommittee meeting for the council suggested a reminder to shopkeepers that a 1.2 meter width was required of clear pavement so that pedestrians, push chairs, and wheelchairs could make it through. Various old commercial advertisements exist and they are not being cleaned up. It would be in the best interest of shopkeepers to comply to avoid regulations that would ban advertisements altogether, which is what is happening throughout the UK.
There have been arguments within the council in terms of what should and should not be allowed. A-boards are allowed, but the regulations must be followed, especially in regards to the amount of clear pavement that should be allowed. The unsightly boxes that are often stacked in front of businesses, however, need to be cleared.
Many of the traders have been upset by the reference of Beirut when making a comparison to the town, by Councillor Green. A borough-wide survey is going to be conducted and it will be used to create a new policy, which will also impact the use of A-boards amongst other things.
Losing Signs Could be Devastating to Traders
The A-board signs are a problem for various downtown areas and historic districts. There are constant actions being taken to remove the boards, though businesses in Sudbury speak out, fearful that it could destroy trade.
Along Friars Street, there are many independent shops and they advertise with A-boards. The council’s decision to remove the boards has not been taken lightly. Many owners are concerned that it could have a devastating affect on trade. The signs sit on an island between the main streets. Contractors have reported issues with being unable to carry out work on the lampposts of the island because A-boards were attached to them. This is when the Babergh District Council created a new policy.
Shops are now limited to one sign, it must be next to their business, and they need council approval to be able to use the A-board at all.
The shop owners complain that many tourists and people from out of town are unaware of the small, independent shops that exist on Friars Street and some of the other smaller roads. The A-boards tell people what is going on and encourages trade.
One shopkeeper commented that it was unlikely that any A-boards would be allowed on Friars Street as a result of the narrow pavements. As such, there is the worry that they have no means of keeping the trade alive due to their location.
The community warden, Bradley Smith, told shopkeepers that he would be visiting with them on an individual basis to discuss options for signage. There is a thought to have one big sign that displays all of the businesses.
The new policy was designed to address the A-boards because it was getting out of control and preventing people on mobility scooters and such from getting through various parts of town.
A-Boards to Be Banned
Within Douglas town centre, shopkeepers use A-boards as a means of advertising their businesses to traffic. When the shops’ current licenses run out, they will no longer be able to use the A-boards.
The clutter is becoming a problem and the council has said that it needs to be removed because cleaning the streets has become more difficult.
A recent vote was made to prevent any more licenses from being granted for the boards within the conservation area. Shop owners will instead have the opportunity to apply for permission to hang boards above their shops.
The focus is to add vibrancy to the street, make it look bigger, and ultimately improve the overall look. The change that the hanging signs can bring can actually provide more traffic, which will help the businesses, according to David Ashford, who is the Vice Chairman of the council.
A-Board Issues Solved by Students
Rutland & Stamford Mercury, Reports
A-boards have been littering the streets of shopping centres. School pupils have been called in to get some help. A team has already drafted a policy regarding how A-boards can be used throughout the historic centre of Stamford.
The members of the Stamford Town Team limited the traders to one A-board and could only be a short distance from their shop.
The problem with the A-boards is that they are often placed at the ends of lanes. This creates obstructions for pedestrians. There was a need to find a neater way of advertising all of the businesses within the lanes without taking up so much room.
A brief was given to the Stamford Endowed Schools design and technology students. The best designs were considered on Wednesday and a total of three prototypes were ultimately considered. The issue was approached in various ways, including the use of interchangeable slots so that retailers could insert an advert when it became available.
There were various specifications within the brief, including the board being durable and able to display logos of Town Team. The options are now in the hands of the lane retailers as well as the Stamford Town Council in order to gain feedback.
Danny Chard is the Managing Director of Assigns Point-of-Sale and Graphic Display Systems in both standard and customised formats and sizes. Our range of Retail Display Stands is designed to enable retailers to get their products and services noticed on all levels, whatever the retail environment.