1. Get Your Branding Just Right
Before you are able to draw the customers into your store, sorting out the branding is key. Perhaps you have a unique selling point that needs to be pushed at every point, or maybe your prices are significantly lower than your competitors? All of these can be incorporated into your branding structure and there are a few ways to easily implement this into your store experience.
can all be used to communicate your launch, your location, your offers and your company all rolled into one. Think about something that is not only going to fit in with the tone of your store, but that is simultaneously informative and eyecatching.
On the Inside.So now a customer has entered their store, you want them to remember their experience as a positive and helpful one. This is where POS really comes into its own, particularly if it’s a busy store and staff don’t have enough time to communicate offers or sales to new people. Literature stands, brochure holders, posters and even lightboxes behind the till point can all contribute to a fantastic customer journey and the branding of the store should reflect in each point.
2. Improve Your Customer Experience
Touching slightly on the above, the customer experience in integral in retainment and repeat purchases. The layout of the store, communication of key areas like till points, fitting rooms, departments or sales areas, and the display of the products should all be taken into consideration in your store. Is it easy for the customer to navigate? Will they get bored of trying to find where to pay? Are they aware of the offers you may have on? These are the questions you can answer with POS and good staff.
3. Get Social
Just because you have a bricks and mortar store, doesn’t mean you can’t venture into the digital world. A Facebook page or Twitter handle for a company or store can be a great way to reach out to an audience you may not be able to reach by standing still. It’s also a great way to get involved with the local community or businesses without having to leave the comfort of your store (or home!). Running local competitions would encourage winners to enter your store, which is the perfect opportunity to capture their attention when they see where you’re situated. It’s also a great way to set the tone of voice for your branding, and you may find out details of local events you could participate in by using and monitoring appropriate hashtags.
4. Go On The Move
Participating in events or trade shows and the like is a perfect way to market your company or product to a bigger range of audience who may never come to your end of town. Think about things like portable literature holders, or flyers and brochures held in acrylic stands to keep everything nice and simple for potential customers when you have limited space. A stand alone banner is also a fantastic tool for promoting your business on the go. They’re easy to store and easy to set up and will allow you to make the right impression, and a professional one at that, at the event.
Take a look at the Assigns website to see what you can do to promote, market, and advertise your business with POS to ultimately pave the way for success.