Assigns News

Slide in Poster Frame and Easel - Assigns

Bespoke Slide-In Wooden Poster Frame and Matching Easel

Assigns recently created this Bespoke Slide-In Wooden poster frame and matching Easel for Homebase. Assigns was asked to match a specific Kronospan ‘Westminster Light Oak’ in a laminated sample that Homebase sent to us. The slide in panel in the chalkboard was fitted to our standard chalkboard after the colour match had been achieved.


LED Edgelit Light Box - Homebase

LED Edgelit Light Boxes for Homebase

Assigns have produced some LED Edgelit Light boxes for Homebase. Assigns have been supplying Homebase with LED Edgelit Light boxes for a number of years, however the new batch is currently being fitted in their Odina Kitchen installations in stores that are currently being re-fitted.


what is a dark store

What is a Dark Store in Retail?

The term dark store refers to a retail distribution center or outlet that caters exclusively to online shopping. It is generally a large warehouse that can either be used to facilitate a collect-and-click service whereby a client collects an item that they have ordered online or an order fulfillment platform for online sales. The format was established in the United Kingdom, and its popularity has also spread to France.


In-store retail technologhy

A look at In-Store Retail Technology

Online shopping has become the norm for a lot of U.K. consumers with 65 percent of connected users regularly buying goods on the Internet. Last week saw the 20th anniversary of the first ever online purchase, thought to be Sting’s album “Ten Summoner’s Tales”. While e-commerce sales continue to increase as they will reach 217 billion pounds in Britain in 2016, they will only account for about 5 percent of total retail sales.


LCD Digital Advertising Displays

Tri Grip Retail Tablet & IPad Holders

One of the newest products in our digital screens category is the super-sleek Tri-Grip Tablet Holder. Thanks to a unique locking mechanism and fully-adjustable viewing angle, this is the perfect way to display a universal tablet device. Tablets can be inserted either vertically or horizontally and secured in place using the robust clamps.


Poster Display Frames

New Retail Poster Frames : Snap Frame, Desk & Floor Window

Assigns has launched three new retail poster frame displays. A larger 44mm poster snap frame to deal with new larger poster format being produced. And two new poster frame windows. The first being the desk or retail counter poster frame window and the second being a floor or entrance poster frame window.


Pub A-Board Signs

Summer is Sizzling and so are Pub A-Boards

With Summer sizzling we hope businesses are doing a roaring trade. Pub A-boards are certainly becoming more creative as the summer develops, not sure if it is the fantastic weather or landlords keeping themselves hydrated.


A-Board Signs

A-Boards News Roundup, July 2014

The A-board signs are a problem for various downtown areas and historic districts. There are constant actions being taken to remove the boards, though businesses in Sudbury speak out, fearful that it could destroy trade.

Within Douglas town centre, shopkeepers use A-boards as a means of advertising their businesses to traffic. When the shops’ current licenses run out, they will no longer be able to use the A-boards


Retail LED Light

Studies show LED Displays increase Customer Engagement

How effective are LED signs and other types of lighting when it comes to attracting customers? There were two separate studies that were conducted by Zumtobel. The first study was overseen by Professor Jan Ejhed, the head of the Lighting Laboratory at Sweden’s Royal Institute of Technology. The goal of the first study was to examine how much of a role lighting plays in determining a customer’s subjective preferences.


Which Retail Display System

Retail Displays: Open Sell and Try-Before-You-Buy

Perhaps the most popular of these models is the one known as “Open Sell.” The Open Sell model dictates that consumers should generally be left along as they shop, with retail sales associates coming to their side only if they require assistance with a product or if they have questions about how something works.