Whilst helping launch our new range of black boards I came across an interesting page of the Museum of the History of Science in oxford. About their most famous exhibit.
When Einstein came to Oxford in 1931 to give a lecture series , he was already an international celebrity. After one of his lectures a blackboard was preserved and has become a kind of relic. It is the most famous object in the Museum
So black boards aren’t just for What’s on or today’s specials.
Display Lightboxes are ever increasing in popularity as a marketing aid within both the leisure and retail industries. You will see lightboxes in use at every make up stand in large stores and every fast food chain you enter. The main aim of a lightbox is to make the meal deal look appealing or to enhance the facial glow of the model promoting the latest foundation.
The same technology is used for smaller less commercial purposes by local councils and government agencies, in fact almost any industry can make good use of lightboxes for making a statement.
Lightboxes do not need to be a platform for projecting an image, they can also be used to make information available in low light conditions or to ensure people can easily locate the source of the information by it’s glow.
Retail lightboxes such as can be seen in any Boots or tesco’s store are often in place to drive a specific message to customers be it related to a product or a service offered.
As mentioned in the introduction Boots would use a vast array of lightboxes to promote each of the brands of makeup or the latest channel etc. You would also conciously notice the number of light displays does not end with the poster display frames but extends to fully lit glass cabinets and counters to make all the products look more valuable.
A large store such as Tesco may use Lightboxes externally as well as internally to promote an item to visitors as they are driving into the car park or as they make their way out to drive traffic to their fuel pumps. These would tend to be larger more commercial lightboxes with a secure, tamper proof frame.
Hairdressers are another place you may find lightboxes being used either to house branded products or to show people with unique designer hairstyles sometimes including celbrities.
Next time you are out shopping or walking around town see how many stores you spot that are using illuminated displays to try and make viewers think or feel a certain way.
The Leisure industry has many different sectors that vary massively from one another. Here are a few examples of the Leisure industry sectors:
As illustrated above there can be vast differences between the sectors but they all fall into the leisure sector and similarly they may all use lightboxes to promote their products or services.
Restaurants in high street locations will often use illuminated menu cases outside to give passers by a preview of what is on offer. Most Cinemas will display film posters in curved front lightboxes so you know what is on before entering the box office.
Assigns recently designed a series of lightboxes for a local council agency to display numerous signs and notices to the public relating to their services and as a guide to the building they were installed at.
This shows us that marketing displays are not only used by commercial ventures but can be used by anyone who wants to promote a message or offer instruction to visitors.
Whatever your business classification and whatever your product, making it seen is always going to be a priority. Contact Assigns today to discuss your requirement for lightboxes. 01462 672000
Cigarette Bins are going to be a lot more common place in the next 6-8 months with the ban on smoking in public places being implemented in Summer 2007 across England.
Smoking Ban in Public Places “Summer 2007″In preperation for the inevitable smoking ban in the coming Summer 2007, Pubs, Clubs, Restaurants and bars are being forced to look at the options for outdoor smoking areas.In light of this certain companies who produce cigarette bins or butt bins are looking to cash in big time.
With this in mind Assigns Ltd, a small signage manufacturer and distributor came accross the idea of producing a Cigarette bin that holds an A3 Promotional poster to promote your current special deals on.
Why Spend the money on something you may not have bought in the first place just because legislation says you must?
Why not instead kill 2 birds with one stone and get hold of a cigarette bin that has an easy change poster frame and “quick clean” drawer for emptying.
Contact assigns on 01462 687153
or visit our wesite http://www.assigns.co.uk/
Details of the UK smoking ban below.
The UK smoking ban
Like it or not, smoking will be banned in all public indoor spaces in the UK by summer 2007. Different areas of the country will be affected at varying times find out when the last fag butt will be stubbed out in a pub ashtray near you.
The UK smoking ban follows similar decisions made in several parts of Europe the USA. If you’re a smoker in protest over the British ban, count your lucky stars you don’t live in the Himalayan kingdom of Bhutan, where the sale and use of tobacco is completely outlawed.
Where will smoking be banned?
Smoking in all indoor public places will be banned. Many places - such as cinemas and public transport - have rarely permitted smoking in recent years, and so it will be places like pubs, restaurants, nightclubs and private members’ clubs that feel the biggest impact of the ban.
Where will you be able to smoke?
You’ll still be allowed to light up outdoors, in the home or places considered to be ‘homes’, such as prisons, care homes and hotels.
Smoking could still be banned at certain outdoor locations that are ’substantially enclosed’, such as football grounds and railway platforms. No decision has yet been made on smoking inside cars carrying passengers.
What will happen if I’m caught fag-in-hand?
If you’re caught smoking in a banned area you could be fined £50.
But who’s really going to care if I light up a sneaky one?
Those in charge of the premises would be fools to let you get away with it, especially considering that they could face a £2,500 fine if they fail to stop you. They could also be charged on-the-spot fines of £200 if they fail to display no-smoking signs, with the penalty increasing to £1,000 if the issue goes to court.
When will the ban come into force?
This depends on the area of the UK:
England - summer 2007
The initial plans for a partial ban in England were binned because Health Secretary Patricia Hewitt felt it was impractical and wouldn’t offer enough protection from passive smoking for workers in places such as bars and clubs.
Scotland - March 2006
It’s hoped that the ban will have a very positive impact on the Scottish nation, since smoking here is attributable to a shocking one in four of all deaths.
Wales - summer 2007
The UK government allowed Wales to decide on its own smoking ban, despite the fact that the Welsh Assembly isn’t normally given such wide-ranging powers. Wales was actually the first part of the UK to vote for a full smoking ban.
Northern Ireland - April 2007
Three years after the Republic of Ireland’s total ban, Northern Ireland is following suit. No-one has a right to subject colleagues and workmates to the dangers and hazards of second-hand smoke,” says its Health Minister Shaun Woodward.
An interesting development in the world of display advertising is the use of embedded wireless tags (similar in concept to the RFID tags already used in the logistics and security industry) in display advertising.
Its still only in the RnD testing phase though Nokia has some large-scale trials of the technology – the latest is public transport in Tampere, Finland, in conjunction with TeliaSonera and TietoEnator.
Smart Posters are signs, billboards, or any other form of advertising which will incorporate a passive (unpowered) NFC Tag, from which a user can extract data by touching it with their NFC-enabled handset. The data could be a free ringtone, a URL, or even the configuration for a local Wi-Fi hotspot.
Whether in future this is extended to for example push advertising messages to pda’s or phones to passers by remains to be seen.
Following a recent survey…
Assigns Ltd is pleased to announce the introduction of our new Web shop. All our standard stock items such as Posterframes, Pavement Signs, Forecourt Signs and Lightboxes can now be ordered and paid for on-line via the new Web shop at www.assigns.co.uk/webshop
This new feature provides you with a fast and effective one-stop-shopping experience so you can be in and out “in minutes”
Most items are available for same or next day despatch and there is just one fixed carriage charge per delivery address, regardless of the quantity ordered.
That’s just £15 carriage whether you order 1 item or 20 items
Should you wish to enquire about prices for larger quantities than those detailed in the Web shop please complete our online enquiry form , eMail our sales team or call 01462 672000.
You can either access the Web shop directly www.assigns.co.uk/webshop or by visiting our Web site www.assigns.co.uk where you can view a full range of our products. All products available to buy instantly in our Web shop have a link through for orders of 1 to 20 units/items.
Why not give it a try? and see how much time and money you can save today.
Assigns ltd welcomes any feedback relating to the shopping experience of our websites and as such we have developed the web shop for our customers. If there are ways you think we could improve your shopping experience, please get in touch.
Assigns Ltd Lightboxes fall into two main categories; Internal and External. Most are made to order and can be delivered within 14 working days from receipt of order, subject to quantity. Both internal and external Lightboxes are primarily of an aluminium construction and are all CE certificated.
that Assigns Ltd. Offer are the Edgelit Lightbox and the Standard Front Opening Lightbox. Both are available in sizes to suit most standard poster sizes. The internal Lightboxes are also available in any bespoke size or colour to suit your requirements.
means that it is slimmer than its competitors and is of a clip frame construction. The opal acrylic diffuser ensures that there is no light loss across the whole lightbox. The Edgelit Lightbox is produced with a 49 mm or 57 mm front opening profile, dependant upon size.
is backlit, so the illumination comes from behind the poster. Like the Edgelit, it has a clip frame which is easy to use. The size of the extrusion is your choice; either 20 mm or 32 mm is available.
Assigns Ltd. Offer are the Lockable Lightbox and the Lockable Edgelit Lightbox. Again, both are available in sizes to suit standard poster sizes or bespoke sizes.
is ideal for external use. It follows a similar specification to the Standard Front Opening Lightbox and is therefore backlit but has a lockable door. They are fitted with hi-frequency electronic ballasts and use cool white fluorescent tubes. They require a key to open so are therefore tamper proof.
is available in all the standard poster sizes and has a 59 mm frame profile. It follows a similar specification to the Edgelit Lightbox but again has a lockable door on the front and can be used externally due to its robust and tamper proof design.
It is suitable for both internal and external use. The Menu Cases are made to measure in any size or colour of your choice. The Menu Case is of an aluminium construction with an overall depth of 95 mm. It is illuminated in the same way as the Edgelit lightbox, with hi-frequency electronic ballasts and cool white fluorescent tubes. The size of the extrusion is 50 mm in width.
Assigns Ltd. also offer the
This lightbox is for internal use. The bright, backlit construction of the Deluxe Curved Front Lightbox creates maximum visual impact in interior locations. The smallest standard size available is A2, but Assigns Ltd. can manufacture them in any bespoke size to suit your needs.
Storm Force II Pavement and Forecourt Signs
Assigns Ltd. Supply a range of Pavement & Forecourt Signs which include the market leading Stormforce II.
Storm Force II Storm Force II Standard Plus Stormforce Economy
The Stormforce Pavement and Forecourt Signs are available in four different options, the Stormforce II, the Economy Stormforce, the Standard Plus and the Jumbo Stormforce.
The unit comes complete with 44mm front opening profile, water filled durable base for extra stability, robust hidden wheels allow flexibility of location and an ABS kick resistant back panel.
The Economy Stormforce unit is available in sizes A1, A0, & 40″ X 30
The Jumbo Stormforce pavement sign has a 60″ X 40″ poster size with a large durable base which would require a pallet “roller” truck to move. This unit would be more of a permanent fixture and is commonly used on petrol filling stations and car forecourts.
These units can be used internally but are best used outside as they have been designed to withstand harsh weather conditions whilst promoting your products.
The Stormforce range is patented by Assigns Ltd and is the original design, not to be confused with the many imitations now being offered.
Assigns Ltd. supply a range of Posterframes, all of which are made primarily from aluminium profiles. These Posterframes fall mainly into two catagories, those for internal use and those for external use. These Posterframes, because of their ‘clip-action’on all four sides, are often referred to as Postergrip Frames, Clip Frames or Snap Frames.
Assigns Ltd. provide a 20mm wide profile Posterframe for Internal use and two different types of 32mm wide profiles which may be used for both Internal or External use, one of which is a more secure profile which requires a Lever Tool to open it. We also have two types of 44mm wide profile Posterframes which are used primarily for the manufacture of larger sized Posterframes and some of our Pavement and Forecourt Signs.
All our standard stock sizes of Posterframes are manufactured with styrene Back Panels and Non Reflective PVC Protective Front Sheets and have a Silver Anodised finish. We stock Posterframes in most of the popular standard poster sizes.
In addition to the standard Postergrip, Snap Frames, Assigns Ltd. also stock a Lockable Posterframe with a hinged door, which again is available in sizes to suit most standard poster sizes.
All our Posterframes can also be customised to suit client’s individual specifications, whether it be to a different size or colour or with a different back panel of protective front sheet.
Posterframes are a relatively inexpensive method of promoting one’s business and are widely used by most commercial companies, both inside and outside their buildings.
Pavement and Forecourt Signs are one of the most popular and economical methods of promoting one’s business. They are used by Retailers, Petrol Filling Stations, Car Showrooms, Tyre & Auto Centres, Health & Fitness Clubs, Pubs and Clubs, to name but a few, to advertise and promote their special offers and services.
Pavement and Forecourt Signs come in all shapes and sizes, ranging from the very Basic ‘A’ Board Pavement Sign, which is a favourite among small retailers and businesses with limited pavement space, to our market leading Stormforce 11 Forecourt Sign which is very popular among Supermarkets, Major Retailers Pubs and Clubs, who invariably have large forecourts or car parks on which to site their Forecourt Signs.
Assigns Ltd is one of the country’s leading suppliers of Pavement and Forecourt Signs, whether you are looking for a standard ‘A’ Board, the Classic Forecourt Sign, the Stormforce 11 with Rolling Base or the more heavy duty Jumbo Stormforce unit. The sizes vary according to the type of sign required, but most are available in the standard poster sizes - A1, A0, 30 x 20, 40 x 30 and 60 x 40 inch, from stock.
For customers wishing to personalise their Pavement or Forecourt Sign, for quantities in excess of 25 units Assigns Ltd can customise the units to suit client’s individual requirements for a small extra charge.
Pavement and Forecourt Signs act as unpaid salesmen and help to increase your sales for a relatively small one-off fee.
Assigns Ltd. Also offer a