﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Advertising News</title><link>http://www.assigns.co.uk/advertising-news/</link><description>The latest LED Light boxes and light boxes, pavement signs and forecourt signs, along with poster display systems.</description><image><url>http://www.assigns.co.uk/images/global/logo.png</url><title>Advertising News</title><link>http://www.assigns.co.uk/advertising-news/</link></image><language>en-us</language><pubDate>Wed, 22 Feb 2012 19:42:36 GMT</pubDate><lastBuildDate>Wed, 22 Feb 2012 19:42:36 GMT</lastBuildDate><item><title>'Intelligent' advert guesses gender of viewer</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/-Intelligent--advert-guesses-gender-of-viewer/801298340</link><description>Oxford Street will see facial recognition tech decide whether the viewer is male or female, and display advertising accordingly.</description><pubDate>Tue, 21 Feb 2012 14:05:35 GMT</pubDate></item><item><title>London Fashion Week descends on the Underground</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/London-Fashion-Week-descends-on-the-Underground/801296930</link><description>Screens will broadcast live behind-the-scenes images and news. </description><pubDate>Mon, 20 Feb 2012 12:08:00 GMT</pubDate></item><item><title>Foster's Gold launches new 7.5m multimedia campaign</title><link>http://www.assigns.co.uk/advertising-news/Retail-advertising/Foster-s-Gold-launches-new-7-5m-multimedia-campaign/801295722</link><description>The lager brand is hoping to reach a lucrative and growing new market.</description><pubDate>Fri, 17 Feb 2012 13:01:02 GMT</pubDate></item><item><title>'Yob culture' on the rise as shops take measures against high street menace</title><link>http://www.assigns.co.uk/advertising-news/Retail-advertising/-Yob-culture--on-the-rise-as-shops-take-measures-against-high-street-menace/801295066</link><description>Statistics released this week indicate that yob culture is increasingly affecting British shops and businesses.</description><pubDate>Thu, 16 Feb 2012 16:52:12 GMT</pubDate></item><item><title>Ryanair advert grounded yet again</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/Ryanair-advert-grounded-yet-again/801293887</link><description>The ASA have moved to ban one advert while allowing another this week.</description><pubDate>Wed, 15 Feb 2012 16:43:36 GMT</pubDate></item><item><title>Campaign poster fires starting pistol for mayoral election</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/Campaign-poster-fires-starting-pistol-for-mayoral-election/801292721</link><description>The first major campaign in the race to be the next mayor of London has been launched this week.</description><pubDate>Tue, 14 Feb 2012 16:50:49 GMT</pubDate></item><item><title>Campaign courts controversy and attracts vandalism on tube</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/Campaign-courts-controversy-and-attracts-vandalism-on-tube/801291416</link><description>New brand promotion is hoping to provoke mixed reactions from the public.</description><pubDate>Mon, 13 Feb 2012 16:38:10 GMT</pubDate></item><item><title>New tourism campaign hopes to drive more visitors to UK</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/New-tourism-campaign-hopes-to-drive-more-visitors-to-UK/801290270</link><description>£25m government-backed scheme will run in 14 major cities until March 2013.</description><pubDate>Fri, 10 Feb 2012 17:00:29 GMT</pubDate></item><item><title>Johnsons unveil student-targeted poster campaign</title><link>http://www.assigns.co.uk/advertising-news/Graphic-display-advertising/Johnsons-unveil-student-targeted-poster-campaign/801289144</link><description>The brand is hoping students will take up the 15 per cent discount on offer.</description><pubDate>Thu, 09 Feb 2012 17:05:01 GMT</pubDate></item><item><title>Smell-o-vision makes a return as McCain's pump aroma of jacket potatoes onto streets</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/Smell-o-vision-makes-a-return-as-McCain-s-pump-aroma-of-jacket-potatoes-onto-streets/801287696</link><description>The brand hopes to offer a '3D experience' of their new Ready Baked Potatoes range.</description><pubDate>Wed, 08 Feb 2012 16:33:34 GMT</pubDate></item><item><title>New poster campaign aims to raise fun run funds</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/New-poster-campaign-aims-to-raise-fun-run-funds/801286534</link><description>A proximity planned poster campaign hopes to raise awareness for the Heroes Run in London in April.</description><pubDate>Tue, 07 Feb 2012 16:56:49 GMT</pubDate></item><item><title>Businesses should be 'creative' with social media</title><link>http://www.assigns.co.uk/advertising-news/Retail-advertising/Businesses-should-be--creative--with-social-media/801285245</link><description>An expert has announced that social media is set to continue dominating the advertising landscape - and businesses need to be prepared to embrace it.</description><pubDate>Mon, 06 Feb 2012 16:48:55 GMT</pubDate></item><item><title>Free WiFi 'drives footfall'</title><link>http://www.assigns.co.uk/advertising-news/Retail-advertising/Free-WiFi--drives-footfall-/801285159</link><description>Offering customers the chance to use wireless internet in store could drive profits, claims one expert.</description><pubDate>Mon, 06 Feb 2012 16:32:16 GMT</pubDate></item><item><title>Brands unite at London Fashion Week</title><link>http://www.assigns.co.uk/advertising-news/Retail-advertising/Brands-unite-at-London-Fashion-Week/801284084</link><description>The countdown to one of fashion's most anticipated events continues apace.</description><pubDate>Fri, 03 Feb 2012 17:29:27 GMT</pubDate></item><item><title>The Economist uses poster boards to incite debate</title><link>http://www.assigns.co.uk/advertising-news/Retail-advertising/The-Economist-uses-poster-boards-to-incite-debate/801282871</link><description>Weekly newspaper launches a new campaign to get active minds to engage with the brand.</description><pubDate>Thu, 02 Feb 2012 17:16:12 GMT</pubDate></item><item><title>Beckham and H&amp;M supersize shopping bags</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/Beckham-and-H-M-supersize-shopping-bags/801281579</link><description>The high street chain is going all out to promote the latest line of underwear</description><pubDate>Wed, 01 Feb 2012 17:36:14 GMT</pubDate></item><item><title>Greggs see profits rise as they unveil new promotion</title><link>http://www.assigns.co.uk/advertising-news/Retail-advertising/Greggs-see-profits-rise-as-they-unveil-new-promotion/801280218</link><description>High street chain unleashes superstar doughnut on the public.</description><pubDate>Tue, 31 Jan 2012 17:32:51 GMT</pubDate></item><item><title>Beauty campaign revealed on tube</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/Beauty-campaign-revealed-on-tube/801277338</link><description>As internet advertising campaigns draw criticism, one beauty brand launches a new campaign on the London underground.</description><pubDate>Fri, 27 Jan 2012 16:53:10 GMT</pubDate></item><item><title>London braced for taxi top advertising</title><link>http://www.assigns.co.uk/advertising-news/Outdoor-advertising/London-braced-for-taxi-top-advertising/801276222</link><description>New form of advertising set to hit the roofs of London taxis.</description><pubDate>Thu, 26 Jan 2012 17:11:22 GMT</pubDate></item><item><title>Lynx effect hits Facebook in new campaign</title><link>http://www.assigns.co.uk/advertising-news/Retail-advertising/Lynx-effect-hits-Facebook-in-new-campaign/801274904</link><description>Lynx launches new unisex fragrance with f-commerce webpage.</description><pubDate>Wed, 25 Jan 2012 16:57:37 GMT</pubDate></item></channel></rss>
